In Addition to Being a Full-Time Business Owner, Family Travel Blogger & Home Provider. She Carries a Passion For Fashion & Finding The Latest Trends. Meet Sparkle Momm Marketing Owner, Florinda Wilson
Q: So, before we jump into specific questions, why don’t you tell us about Sparkle Momm and how it started?
FW: Sparkle Momm began in 2019 as a Motherhood lifestyle blog page. One year later, my blog page became Sparke Momm Marketing, meeting the needs of my community and filling the gap for Digital Marketing and Advertising across Social Media Platforms. With a strong background in Marketing & Sales, I've pivoted my marketing strategies to BRING VALUE and EDUCATE our community. During the pandemic, I worked countless hours to assist several local small businesses stay afloat by providing digital marketing services. It was an excellent way to stand out but also set myself apart from others. It wasn't easy, BUT SO WORTH IT!
Q: Why type of business would be a good fit for your services?
FW: I’ve paved the way for countless small business entrepreneurs grow their on-line business with a customized marketing strategy plan to leverage the social media algorithm. Whether you’re on social media to build brand awareness, wanting to grow your niche community or because you’re ready for a massive growth injection, you deserve a custom, innovative marketing strategy that matches your unique goals. My most popular package includes a COMPLETE Social Media Management monthly service for BOTH FACEBOOK and INSTAGRAM. This Package is ideal for you if…
-You’re SO BUSY that you personally don’t have the time to strategy, which includes, Hashtag’s research, Reposting, and Involvement Growth.
-You want to GROW YOUR BUSINESS PAGE with Real People, engage with your clients and followers, Acknowledge your followers daily.
Q: To what do you attribute your success?
FW: Sparkle Momm is growing with a strong community of families, parents, and small business owners. I’ve created a strong community engagement strategy that allows us to leverage the social media algorithm. The most important factor and the success of my company is our strong Community. We’re a community of generosity. A community believing in the growth of small businesses.
Q: Were there moments in your career that were pivotal to getting where you are today?
FW: I’m the mompreneur who pivots and leverages the growth of small businesses during the pandemic! I believe in result-driven content that converts. I’ve pivoted my marketing strategies to always help my community first! Our community is very important! As a social media manager, it’s always about analyzing and doing your research to meet the needs of our families and small business entrepreneurs.
Q: What’s the greatest fear you’ve had to overcome to get where you are today?
FW: Being selectively vulnerable with my community and genuinely being as real as possible. Being a Stay-At-Home-Mom has its challenges. Showing up daily is very important to me, whether it be a good or bad day. Showing up harder on those days. I’m here to share- It’s okay to cry and recharge- It’s okay to be vulnerable. Everyone we know is going through hard times right now so remember to always BE KIND!
Q: After high school, where did you feel your career path would take you?
FW: I really wanted to be a college professor in the Business Management and Communication/Journalism Department. Being able to teach our future business students the skills and practices of Business. I personally enjoyed courses in Public Speaking, Non-Verbal Communication and the theory/psychological aspects of Business Management Communication and Theory.
Q: Can you tell us how you manage your work life balance?
FW: Block Scheduling; Planning ahead while the kids are fast asleep late into the night is normally my working hours and again in the early mornings. Working SMARTER than HARDER is Key! Preparing a content calendar for my business along with my clients is the best strategy I can give myself.
Q: What’s one lesson you’ve learned in your career that you can share with our audience?
FW: That would be staying true to your values. When I started my Sparkle Momm Blog sharing my motherhood struggles. I wanted to educate; I feel like my calling is always to educate. My values are Educational, Generosity, and Family Orientation. Keeping my values in mind has given me the opportunity to stand out. Increasing my perception as the Family-Adventure Creator of the Phoenix Valley. Being featured in several magazines and named Top Entrepreneur of the year 2021 has allowed us as a community to scale on a deeper content level with branding companies.
Four Things About Florinda Wilson
1. What’s your favorite family tradition?
Getting together for the holidays. After this past year, I’m grateful for those in my life. Family is everything so it’s important for me as a parent to gather as a family.
2. Best and worst flavor ice cream?
The best ice cream is rocky road, and the worst has to be vanilla bean.
3. What TV shows did you watch when you were a kid?
My favorite show after school was Save by the Bell- Zack was so hot! Lol
4. What’s the most spontaneous thing you’ve done?
At 17 years old, I took a job traveling state to state, selling magazine subscriptions. I took a greyhound to Settle, Washington and was employed for 2 years. Within those years, I had the opportunity to travel the United States from Alaska to Florida. Winning several trips to each state was amazing. My passion for sales has always been a part of me. I remember selling cupcakes at 6 years old for candy and soda. Sales has always come natural to me.