She Stands as an Influential Force That Guides Women Towards Rediscovering Their Personal Beauty. It is Our Pleasure to Introduce the Founder of Fixation Beauty, Petra Santana.


Q: Can you share some insights into how fixation beauty has managed to stand out in the competitive landscape of the growing lash industry, and what unique strategies or qualities have contributed to your success?”
Fixation Beauty has distinguished itself in the competitive landscape of the growing lash industry through a combination of strategic approaches and unique qualities:

Product Quality and Innovation: Fixation Beauty prioritizes the development of high-quality lash products that not only meet but exceed customer expectations. By utilizing premium materials and innovative designs, we ensure our lashes are lightweight, durable, and comfortable to wear, setting us apart from competitors.

Brand Identity and Storytelling: Our brand identity is carefully crafted to resonate with our target audience, reflecting their values, aspirations, and desires. Through compelling storytelling, we establish an emotional connection with customers, fostering loyalty and trust in the Fixation Beauty brand.

Marketing and Social Media Presence: Leveraging the power of social media platforms, we have built a strong online presence through visually appealing content and engaging campaigns. By showcasing our products with before-and-after transformations, tutorials, and user-generated content, we effectively reach and connect with our audience on platforms like Instagram, TikTok, and YouTube.

Excellent Customer Service: At Fixation Beauty, we prioritize the customer experience above all else. Our dedicated customer service team ensures that every interaction is met with professionalism, responsiveness, and empathy. From easy ordering processes to fast shipping and hassle-free returns, we go above and beyond to exceed customer expectations.

Community Building and Engagement: We understand the importance of fostering a sense of community among our customers. Through online forums, social media groups, and dedicated hashtags, we provide platforms for our customers to connect, share tips, and showcase their looks. By actively engaging with our community and listening to their feedback, we strengthen brand loyalty and advocacy.

Sustainability and Ethical Practices: Fixation Beauty is committed to sustainability and ethical sourcing practices. We prioritize eco-friendly materials, cruelty-free production, and transparent supply chains, aligning with the values of environmentally and socially conscious consumers.

Continuous Learning and Adaptation: In an ever-evolving industry, we recognize the importance of staying ahead of trends and innovations. Through continuous learning, research, and adaptation, we refine our products and strategies to remain at the forefront of the lash industry, ensuring long-term success and relevance.

Q: What is one word of advice you can offer to young women who want to reach your level of success?
PERSISTENCE! Persistence is key to reaching success in any endeavor, regardless of gender. Stay dedicated to your goals, remain resilient in the face of challenges, and keep pushing forward even when things get tough. Embrace setbacks as learning opportunities, stay focused on your vision, and never give up on yourself or your dreams. With persistence, determination, and hard work, you can achieve the level of success you aspire to.

Q: At the start of your career, what do you wish you had known? 
If I were to reflect on the start of my career, one thing I wish I had known is the importance of embracing failure and setbacks as part of the learning process. In the early stages, I may have been too focused on achieving immediate success and avoiding mistakes. However, I've come to understand that failure is an inevitable part of growth and development. Instead of fearing it, I wish I had embraced failure as an opportunity to learn, adapt, and grow stronger. Understanding that setbacks are not permanent roadblocks but rather steppingstones towards success would have helped me navigate challenges with more resilience and confidence from the outset of my career journey.

Q: Which woman inspires you and why? 
There are countless women who embody resilience, empowerment, and a commitment to uplifting others. Women who face setbacks head-on, learn from failures, and openly share their struggles serve as powerful inspirations for all. Their courage, determination, and ability to overcome obstacles not only pave the way for their own success but also inspire others to persevere in the face of adversity. By recognizing and celebrating the strength and resilience of women who empower and support others, we can continue to foster a culture of encouragement, growth, and solidarity.

Q: What advice would you give to young women who want to pursue their dream and start a business? 
The advice I would give to young women who want to pursue their dreams and start a business is multifaceted. Believe in Yourself, Identify Your Passion, Do Your Research, create a Solid Plan, Seek Mentorship, Build a Strong Support System, Be Resilient, Take Calculated Risks, Focus on Continuous Learning, Don't Give Up. By following these pieces of advice and staying true to yourself and your vision, you can increase your chances of success as a young woman entrepreneur. Remember that every journey is unique, so trust the process, stay resilient, and keep striving towards your goals.

Q: What's your advice for women in male-dominated fields?
My advice for women in male-dominated fields is as follows:

Be Confident in Your Abilities: Believe in yourself and your capabilities. Recognize that you bring valuable perspectives, skills, and talents to the table, regardless of gender.

Build a Support Network: Surround yourself with mentors, allies, and colleagues who support and advocate for you. Seek out other women in your field for advice, encouragement, and solidarity.

Speak Up and Assert Yourself: Don't hesitate to share your ideas, opinions, and achievements. Assert yourself in meetings, discussions, and decision-making processes, and make your voice heard.

Challenge Gender Bias and Stereotypes: Call out and address gender bias and stereotypes when you encounter them. Educate others about the importance of diversity and inclusion in the workplace, and advocate for equal opportunities for all.

Seek Opportunities for Growth and Advancement: Be proactive in pursuing opportunities for professional development, advancement, and leadership roles. Advocate for yourself when it comes to promotions, raises, and career progression.

Lead by Example: Serve as a role model for other women and girls who aspire to enter male-dominated fields. Demonstrate resilience, competence, and professionalism in your work, and show that gender should not be a barrier to success.

Stay Persistent and Resilient: Recognize that navigating a male-dominated field may come with challenges and obstacles. Stay resilient in the face of adversity, and don't let setbacks deter you from pursuing your goals.

Find Balance and Self-Care: Take care of your physical, mental, and emotional well-being. Prioritize self-care and find ways to maintain a healthy work-life balance, even in demanding environments.

Celebrate Your Achievements: Acknowledge and celebrate your successes, both big and small. Take pride in your accomplishments and the contributions you make to your field, and don't be afraid to celebrate yourself.

Q: What’s your favorite thing to do in your free time?
It's important to spend quality time with loved ones and take breaks to unwind and enjoy life. Whether it's gathering for happy hour with close friends and family or going on Family vacations. These moments create cherished memories and strengthen bonds. Prioritizing leisure activities and spending time with loved ones can help recharge and rejuvenate you, allowing you to return to your responsibilities feeling refreshed and energized.

Q: What’s your favorite quote or saying?
My father often shared the wisdom of the Spanish quote "El madrigal Dios Ayuda," which I deeply believe in. It translates to "God helps those who help themselves" in English. This proverb emphasizes the importance of taking initiative and being proactive in pursuing our goals and aspirations. It reminds us that while we may seek assistance and guidance from a higher power, we also have a responsibility to take action and work diligently towards our objectives. This quote serves as a powerful reminder of the value of determination, self-reliance, and faith.

Q: What's your favorite family tradition?
Sundays are cherished in our family! As a lively family of seven (with five sisters), we've established a beloved 'Sunday Funday.' Without fail, we congregate at our parents' house for a delightful cookout, accompanied by an array of family games. This tradition has been a cornerstone of our family bonding, fostering laughter, camaraderie, and unforgettable memories. Even as we've grown older, we make a concerted effort to uphold this tradition with our children and grandchildren, aiming for at least two gatherings per month with my beloved siblings. It's a cherished time where we set aside the hustle and bustle of daily life to simply enjoy each other's company and celebrate the joy of being together.


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